Eminent Gym SG
Beta Werkz revamped Eminent Gym Singapore’s brand experience — research-driven redesign with bold motion, colour-coded features and a 3D gym layout.
THE PROBLEM
Eminent Gym was expanding into a members’ portal, mobile app and fitness wearable — and its web presence needed a brand experience that matched that ambition.
WHAT BETA WERKZ BUILT
We trained at the gym to understand the product, ran competitive research, and rebuilt the brand experience: a big showreel, the iconic ‘E’ featured prominently, a dark theme with colour-coded features, and a 3D gym layout showcasing the facilities.
- Brand research and creative direction
- Visual identity system with corporate colour coding
- Showreel-led homepage
- 3D gym layout presentation
A GYM BRAND THAT EARNS ITS ENERGY
Eminent Gym Singapore wanted to develop its own members' portal and mobile application, along with a new fitness tracking wearable. We were tasked to revamp their brand experience by renewing their website.
RESEARCH FROM THE INSIDE OUT
To understand the product, we trained at the gym. We conducted competitive research, worked closely with UI/UX designers to explore existing gym websites, and defined what would make EG stand out.
MOTION, DYNAMISM AND THE ICONIC E
Taking a class with Eminent Gym is all about the adrenaline rush. We went BIG with the showreel and featured the iconic 'E' prominently so gym-goers would immediately recognise it as Eminent.
DARK THEME, BOLD COLOUR-CODED FEATURES
A dark theme with corporate colours made colour-coded features pop. A 3D gym layout showcased new facilities with exceptional clarity.
THE OUTCOME
A brand experience with the adrenaline of the gym itself — instantly recognisable as Eminent.
PROJECT SCREENSHOTS
